Column: The MLB postseason faces a Swiftian ratings challenge — going head to head vs. new NFL icon Taylor Swift
October all the time has been synonymous with baseball. The former nationwide pastime televises its postseason video games for 4 weeks on numerous networks, culminating within the World Series that now creeps into November. It’s the dessert followers have been ready for all season, and by including a 3rd wild-card group to every league in…